Category
Playbooks
Actionable GEO strategies. Step-by-step tactics for improving AI model citations.
12 papers
AI Search Analytics Tool: What to Track and How to Track It
Your current analytics stack was built for Google. It can't measure AI search. Here's what an AI search analytics tool needs to track — and how the metrics map to business impact.
The AI Visibility Tool Built for Mid-Market Teams
Most AI visibility tools are either too simple (monitoring dashboards) or too expensive (enterprise platforms). Here's what mid-market teams actually need.
Brand Visibility in AI Search: The Complete 2026 Playbook
AI search has its own visibility metrics — they're not Google rankings. Here's how to measure and improve your brand's presence across ChatGPT, Perplexity, Claude, and Gemini.
ChatGPT Brand Monitoring: Track What GPT Says About Your Business
ChatGPT recommends brands every day — including yours, and your competitors. Monitoring what it says is now a core brand intelligence function.
GEO Platform vs SEO Tool: What's the Difference and Do You Need Both?
GEO platforms and SEO tools measure different things, target different channels, and optimize for different outcomes. Here's the honest comparison.
How to Appear in ChatGPT Results: A Practical Guide for Brands
ChatGPT doesn't rank pages. It cites sources. Here's how to become the brand ChatGPT recommends when users ask about your category.
How to Get Cited by AI: The Source Optimization Guide
AI citation is the new link building. Getting ChatGPT, Perplexity, Claude, and Gemini to cite your brand in their answers requires a specific content and authority pattern.
How to Rank in Perplexity: Brand Visibility in AI Search
Perplexity cites sources differently than ChatGPT. It retrieves live web results and attributes them. Here's what that means for your brand.
5 Mistakes Brands Make in AI Visibility Tracking (And What to Do Instead)
Most brands tracking AI visibility are measuring the wrong things. Here are the five mistakes we see most often — and the fixes.
Sentiment Analysis in AI Search: How GPT Really Feels About Your Brand
AI models don't just mention brands — they form opinions. Here's how to measure and shift AI sentiment before it costs you citations.
From 12% to 67% AI Share of Voice in 90 Days
Stayoa, a boutique hotel collection, grew their AI share of voice from 12% to 67% across target queries in 90 days. Here is the exact playbook they followed — step by step.
FAQPage Schema: The Highest-ROI GEO Fix Nobody Talks About
FAQPage schema is the single highest-ROI technical fix available for AI search visibility. Most brands don't have it. Here's why it matters and how to implement it in under a day.