Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of optimizing your brand's presence in AI-generated responses from search engines like ChatGPT, Perplexity, Claude, Gemini, and Grok. Unlike traditional SEO which targets Google search rankings, GEO focuses on being cited, recommended, and accurately described by AI models when users ask questions in your category. It involves tracking visibility scores, analyzing citation patterns, and optimizing content to appear in AI-generated answers.

Question 2

What is the difference between SEO and GEO?

Accepted Answer

SEO (Search Engine Optimization) optimizes content to rank in Google's link-based search results. GEO (Generative Engine Optimization) optimizes content to be cited in AI-generated answers from ChatGPT, Perplexity, Claude, Gemini, and Grok. Key differences: SEO tracks keyword rankings; GEO tracks visibility scores and citation frequency. SEO focuses on backlinks; GEO focuses on being a citable, authoritative source for AI models. SEO targets 10 blue links; GEO targets the AI answer itself.

Question 3

How does Genlytic track AI visibility?

Accepted Answer

Genlytic tracks AI visibility by automatically firing your tracked prompts at 5 AI engines daily — ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Gemini (Google), and Grok (xAI). It analyzes the responses to detect brand mentions, citation position, sentiment, and share of voice. Results are aggregated into a Visibility Score (0-100), position rank, and trend data that updates every 24 hours.

Question 4

Which AI engines does Genlytic support?

Accepted Answer

Genlytic currently tracks 5 AI engines: ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Gemini (Google), and Grok (xAI). New AI engines are added continuously as the AI search landscape evolves.

Question 5

How much does Genlytic cost?

Accepted Answer

Genlytic offers four pricing tiers: Starter at $59/month (for individuals), Pro at $149/month (most popular, for growing brands), Growth at $399/month (for scaling teams), and Enterprise with custom pricing for large organizations. All plans include a 14-day free trial with no credit card required.

Weekly Pulse

The GEO Pulse — Week 1: Perplexity Rewards FAQ Schema